Michael Schumacher–record world championZentrum für Vermoegensberatung, Marburg (D)
CATEGORIES: exhibition cprojects, mediation tools & storylines
CLIENT: Deutsche Vermoegensberatung AG, Frankfurt a. Main
TEAM: Katharina Knoll, Nadine Adrian
EXHIBITION DATES: February 15th 2016–February 4th 2018/extended until February 2019
compiling a curatorial concept; development of analogue and digital mediation methods and hands-on stations; project management; coordination and supervision of implementation until opening
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Experiencing a trip through time–Katharina Knoll has created an exhibition concept that reveals the secrets of this racing idol’s success, painting a comprehensive yet detailed picture and allowing visitors to get hands-on in discovering Formula 1.
The exhibition celebrates the 20-year partnership between Deutsche Vermoegensberatung and the outstanding sportsman Michael Schumacher: the two-year exhibition searches for the secrets of the Formula 1 record champion’s success. Seven topic areas–in reference to his seven world championship titles–trace his career on large-scale photo and information walls, in digital frames showing film clips and in audio stations, providing an insight into Michael Schumacher’s particular skills as a team player, record world champion, developer, optimiser and tactician. On view are never before shown exhibits from the Schumacher family’s private collection (including the original vehicles from his time with Benetton, Ferrari and Mercedes) and visitors can experience the world of Formula 1 in hands-on stations, for example, in a motion-controled pit stop simulator, by testing their reaction speed or trying out the enormous centrifugal forces that pull on the driver’s neck muscles during a race.
Photo 1: The car with which Michael Schumacher won his first Formula 1 victory. The engine was started exclusively for the opening.
Photo 2: At the opening event–Katharina Knoll talking to presenter Kai Ebel
Photos 1 & 2 © Deutsche Vermoegensberatung
An article from German newspaper Frankfurter Allgemeine, 350 Quadratmeter Michael Schumacher, provides an insight into the exhibition.
A publication was also released to accompany the exhibition: “Michael Schumacher – Der Rekordweltmeister. 20 Jahre Partnerschaft mit der Deutschen Vermoegensberatung” (Michael Schumacher–record world champion. 20-year partnership with Deutsche Vermoegensberatung). bogner.cc developed the concept and managed the overall project.
Further projects realised by bogner.cc in the Zentrum für Vermoegensberatung:
Museum planning: Zentrum für Vermoegensberatung
Permanent exhibition: Erlebniswelt Vermoegensplanung (experiencing asset planning)
Special exhibition at Erlebniswelt Vermoegensplanung: When are we poor? When are we rich?
Exhibition design: Robert Cristinetti, Cristinetti–Planning and Design, Frankfurt am Main
Media production: Max Wolf/MESO Digital Interiors GmbH, Frankfurt am Main
Catalogue design: cleverworx!, Marburg